I was invited onto Benefit’s Benebus on a cold windy and rainy evening this week. Where’s the pretty picture of the bus you ask? We would have taken our lives into our own hands trying to take a snap in that weather, apologies 🙂
I do however have the down low on Benefit’s newest launch coming to stores near you at the end of February.
The evening itself was so much fun. Benefit sure know how to put on a soiree and show a gal a good time
We were whisked into a 50’s salon wonderland on board the bus.
It was the perfect surroundings for their newest product “Roller Lash” mascara.
The idea behind Roller Lash is the Velcro roller…what? Well think about it we still to this day use Velcro rollers to give our hair some volume and curl why can’t they use a similar concept to create a mascara?
It is a curling mascara (obviously), a lightweight formula so you can layer it up, it is also meant to last for 12 hours without clumping or transferring, but is still easy to get off. The plastic, curved wand has little hooks all over it to lift and curl your lashes as you coat them. You can hardly see them but they are there we promise 🙂
Here it is in action on board the Benebus.
And after playing with it for a couple of days, I am so far impressed with this little tube, it has been living up to its expectations. For a mascara this is very difficult indeed.
Our goodie bags which were such a pretty Benefit makeup bag I had to show you.
It also contained Benefit’s newest undereye de-puffer, “Puff Off”.
Yes the applicator is a tiny iron!! This is meant to glide on, cool your undereye on contact and rid you of your morning eye puffiness. We shall test this out and report back to you.
There you have it, Benefit’s newest launch of 2015, we really think your going to like it.
Thanks for reading.
Gemma
xxx
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