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  1. Benefit Roller Lash Mascara

I have been waffling on about Benefit and there new launches a bit lately. Apologies if it doesn’t float your boat.

I have spoken about when I was invited to the launch of Roller Lash here and given some info on it already, aswell as delving into their Puff Off Eye Gel here for tired puffy eyes.

Roller Lash is Benefit’s newest mascara. When you think of Benefit Cosmetics, you tend to think of mascara, it’s their thing and they do it well. Roller Lash is no exception.

I am a waterproof mascara junkie. I have crap lashes that are straight and the only way they tend to hold a curl is with a waterproof formula. Roller Lash has proved me wrong here. Benefit say you don’t need to use an eyelash curlers when using Roller Lash. If you are already blessed with some sort of curl to your lash, then you don’t need to bother at all. I do curl mine though, that’s what makes me feel comfortable.

Roller Lash has a plastic brush which we see more and more of nowadays in our mascaras. This brush has little tiny hooks on it, that grab the lashes when you run it through, catching them, coating them with mascara and lifting them up as you go. If you look close you can kind of see them, it’s hard to show them in a picture because the product is covering the brush.

Roller Lash Wand Up CloseSo now for the part we all want to see, Roller Lash in action ๐Ÿ™‚

Beautynook no mascara

No mascara

 

beauty nook roller lash

With mascara added

 

Beauty Nook review

Side view of my lashes

They look a little better no? Roller Lash lengthens and separates your lashes really well. It has a wet formula, but its not too clumpy or hard to work with. You can layer a good amount of it on and your lashes still keep a curl. I have worn this most days since I have gotten it and it has yet to flake or transfer throughout the day. It is not a waterproof formula so you do not have to scrub your eyes raw to get it off at the end of the day either.

I choose not to wear it on my bottom lashes just because I know Mac’s Extended Play works for me there and it has a small wand so I find it easier to use. I would of course use Roller Lash if I did not have another mascara specifically for my lower lashes though. #makeupobsessedproblems :p

Its a really great mascara and I am personally pleasantly surprised I like it so much, as I never really got the hype for Bad Gal of They’re Real. Roller Lash is the one for me.

Gemma

xxx

 

I was invited onto Benefit’s Benebus on a cold windy and rainy evening this week. Where’s the pretty picture of the bus you ask? We would have taken our lives into our own hands trying to take a snap in that weather, apologies ๐Ÿ™‚

I do however have the down low on Benefit’s newest launch coming to stores near you at the end of February.

The evening itself was so much fun. Benefit sure know how to put on a soiree and show a gal a good time

Benebus

Macarons

We were whisked into a 50’s salon wonderland on board the bus.

Benefit Benebus

Benefit goodies

It was the perfect surroundings for their newest product “Roller Lash” mascara.

Benefit Roller Lash Mascara

The idea behind Roller Lash is the Velcro roller…what? Well think about it we still to this day use Velcro rollers to give our hair some volume and curl why can’t they use a similar concept to create a mascara?

Benefit

Roller Lash Mascara

It is a curling mascara (obviously),ย  a lightweight formula so you can layer it up, it is also meant to last for 12 hours without clumping or transferring, but is still easy to get off. The plastic, curved wand has little hooks all over it to lift and curl your lashes as you coat them. You can hardly see them but they are there we promise ๐Ÿ™‚

Benefit mascara wand up closeHere it is in action on board the Benebus.

Roller Lash New Benefit Irish Launch 2013 (28)And after playing with it for a couple of days, I am so far impressed with this little tube, it has been living up to its expectations. For a mascara this is very difficult indeed.

Our goodie bags which were such a pretty Benefit makeup bag I had to show you.

Benefit makeup bagbenefit

It also contained Benefit’s newest undereye de-puffer, “Puff Off”.

Benefit Puff OffPuff OffYes the applicator is a tiny iron!! This is meant to glide on, cool your undereye on contact and rid you of your morning eye puffiness. We shall test this out and report back to you.

There you have it, Benefit’s newest launch of 2015, we really think your going to like it.

Thanks for reading.

Gemma

xxx