I was invited onto Benefit’s Benebus on a cold windy and rainy evening this week. Where’s the pretty picture of the bus you ask? We would have taken our lives into our own hands trying to take a snap in that weather, apologies ๐Ÿ™‚

I do however have the down low on Benefit’s newest launch coming to stores near you at the end of February.

The evening itself was so much fun. Benefit sure know how to put on a soiree and show a gal a good time

Benebus

Macarons

We were whisked into a 50’s salon wonderland on board the bus.

Benefit Benebus

Benefit goodies

It was the perfect surroundings for their newest product “Roller Lash” mascara.

Benefit Roller Lash Mascara

The idea behind Roller Lash is the Velcro roller…what? Well think about it we still to this day use Velcro rollers to give our hair some volume and curl why can’t they use a similar concept to create a mascara?

Benefit

Roller Lash Mascara

It is a curling mascara (obviously),ย  a lightweight formula so you can layer it up, it is also meant to last for 12 hours without clumping or transferring, but is still easy to get off. The plastic, curved wand has little hooks all over it to lift and curl your lashes as you coat them. You can hardly see them but they are there we promise ๐Ÿ™‚

Benefit mascara wand up closeHere it is in action on board the Benebus.

Roller Lash New Benefit Irish Launch 2013 (28)And after playing with it for a couple of days, I am so far impressed with this little tube, it has been living up to its expectations. For a mascara this is very difficult indeed.

Our goodie bags which were such a pretty Benefit makeup bag I had to show you.

Benefit makeup bagbenefit

It also contained Benefit’s newest undereye de-puffer, “Puff Off”.

Benefit Puff OffPuff OffYes the applicator is a tiny iron!! This is meant to glide on, cool your undereye on contact and rid you of your morning eye puffiness. We shall test this out and report back to you.

There you have it, Benefit’s newest launch of 2015, we really think your going to like it.

Thanks for reading.

Gemma

xxx

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  1. […] have spoken about when I was invited to the launch of Roller Lash here and given some info on it already, aswell as delving into their Puff Off Eye Gel here for tired […]

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