You know I love me some waterproof mascara. If I’m talking non waterproof it’s generally because it’s really bad or really good. For me, theBalm Mad Lash Mascara is really good!
I used it for the first time in a video here using all theBalm products. You can see there that I was impressed from the get-go!
I don’t talk too much about mascara here, because I tend to be a creature of habit when it comes to them. Which is not very good when you class yourself as a beauty blogger I know. But I just have crap lashes generally. They’re straight and a bit lack lustre. So when I find something I like I tend to stick to it on a day to day basis. But, I do try lots, I just don’t talk about them because they don’t work for me. However theBalm Mad Lash Mascara does!
Reviews are obviously up for interpretation and subject to what you look for. For me, a plastic spoolie generally works better. Not all of the time, but, alot of the time.
I like when the bristles are small-ish and there’s plenty of them. It means you get a good amount of product on the lashes, but it doesn’t get too goopy and out of control.
As I have naturally straight lashes, I always curl them, unless I have a lash lift. If I have a lash lift, other formulas can work for me too, as they don’t necessarily hold a curl. theBalm Mad Lash has a tubing formula, I believe. So it forms a tube of mascara around each lash. It means it will hold the shape and also tends to be easier to remove than waterproof at the end of the day too.
On my lashes, this mascara ticks all the boxes. It elongates them, gives me volume with a smidge of clumping (I kind of dig that look), and above all holds a curl, this is the thing I want most.
The formula doesn’t smudge when I use it on my top lashes. I can get a bit of smudging on the lower ones, but I’m actually a bit of a mascara brat and tend to use a separate formula on my bottom lashes. (I love the Mac Extended Play, review here).
Overall, I am a fan of theBalm Mad Lash. If you like a bit of clump with your volume and curl, I think you would be too. It is available now from Debenhams in store or online here. What do you think?