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The word ‘influencer’, has just become part of our everyday lives now. Wikipedia describe it as: ‘Influencer marketing (also influence marketing), is a form of marketing in which focus is placed on influential people rather than the target market as a whole. It identifies the individuals that have influence over potential customers, and orients marketing activities around these influencers.’

top irish beauty blog

So in a nutshell, it’s marketing. A form of advertising. It has been coined to describe anyone with an online following, whether it be YouTube, social media, blogging. It all lies under the influencer umbrella. As someone who puts themselves out there somewhat online. (Don’t worry I am very aware of how small of a fish I am before you come at me 🙂 ). I am just not the hugest fan of the word.

Irish beauty blog

To me, influence can come from anywhere and everywhere. The person in front of you in McDonalds can influence your ordering decision. Your neighbour can influence your hair colour. It’s everywhere. From an online perspective, I prefer the term content creator. Someone who puts thought into creating online content, paid or unpaid, it shouldn’t matter. Once they’re doing a good job, you enjoy it and they do it with integrity.

I think that’s what we’ve lost within this online world. People creating because they enjoy it, not just solely for what they can get out of it. It’s a industry now, a very profitable industry. It a ways for average people to make a lot of money and for celebrities to make even more money. I have no problem with this whatsoever may I add. It was a logical move. It just hurts my heart that the likes of blogging and vlogging, seem to have lost their meaning within it all. Content is just churned out to keep the money rolling in.irish beauty youtuber

Now don’t get me wrong, I know there is still old school bloggers and vloggers out there. Polished and unpolished. I like to think I am one. An unpolished one that is 🙂 I write blogposts, I take my own, not very professional photographs. It’s just me rambling about makeup. Some I buy myself, some I get given for consideration. I try to be diplomatic and honest at all times. Blogging, beauty blogging in particular, became relevant because it was a way to cut through the bullshit advertising that was being shoved down our throats. It was real people giving real opinions on products.

I am all for people getting recognition for creating content. I encourage it. It can be hard work. It can be demanding. If I got a euro every time someone asked me to buy something so I could test it and tell them if it was good. There would be way more euros in my bank account. Readers/followers, can be demanding, can expect a lot for nothing. Of course, I am talking generally here, but people can be arseholes, some don’t even say thank you if you go out of your way to research something and answer questions. irish beauty blog

I think we’ve all lost our way within it all a little. People who create content and then those who choose to consume it. Now I know I’m a 33 year old, small time blogger and an avid content consumer, so I’m not preaching here as such. I can only talk on behalf of myself, here in Ireland. I feel like Ireland is having a hard time coming to terms with this ever growing online industry. What I see here is a lot of negativity (on both sides), anger, jealousy, the list goes on. My two cents? Online media isn’t going anywhere.

We have to learn to embrace it. Consume the parts we enjoy, the people we enjoy. Give kudos to the people doing a damn good job out there! Because there is so many awesome people getting lost within it all. So much content is consumed as a result of hate. People watch certain YouTube videos or scroll Instagram just so they can give out about it. Well, you may be giving out about it but you’re also giving that person reach and a platform. Kind of defeats the purpose, right?

You can only be influenced if you choose to be. I say that knowing my audience overall are adults, that can make up their own minds and make their own decisions.

Like my last rambled post, these are just the thoughts in my head which I’ve spewed out onto this page. Let me know what you think. These topics need to be discussed. We need to find some sort of a happy medium within all this.

Gemma

xxx

 

 

 

 

 

a personal note to myselfA personal note to myself….I am writing this, just home from a lovely holiday. With lovely people, in a lovely place. I don’t talk too candidly about my life, my feelings and emotions for fear of being judged. I am afraid of people’s judgement. I fear people thinking badly of me. But I also fear my own thoughts sometimes.

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I am not where I want to be in life. If you had of asked me ten years ago what I envisioned for the future, it would have been a nice house, kids, and a decent job. Myself and John had just moved into our own place and were thoroughly enjoying ‘playing house’. Not too long after, the recession hit and we were forced to move home. Even writing those words gives me a lump in my throat. But, we tried to be positive and figured we’d be back on our feet before the year was out. Fast forward to ten years later, sitting typing this in my parents back room at 33 years old!beauty blogger ireland

This is not the life I pictured. But, some times you just can’t imagine what life is going to throw at you. Family break ups, deaths and in my case Cancer, which my lovely mammy is currently battling for the second time in her life. This time it’s so much worse. She is literally the strongest person I know! And if I wasn’t still in her back room writing this, I wouldn’t be able to go to hospital appointments with her, be around when she needs me….and even when she doesn’t, just in case 🙂beauty blog ireland

 

I get down a lot, I’m naturally a pretty pessimistic person, I worry. But I choose not to show it much. My family sees it, John bears the brunt of it. For me Beautynook is an escape. Somewhere for me to get lost in the things that sometimes just keep me going. Completely unnecessary things like lipstick and eyeshadow. But some days, these are the things that keep me going. irish beauty blog

I don’t have a bad life in the grand scheme of things. I have somewhere to live, food, clothes and nice things to boot. I also have literally the best partner in the world. (Don’t tell him I said that). I have great friends. I write about something that I love. And in return, I get to do nice things, sometimes get sent lovely things and get to communicate with with some lovely people. It’s just not typically a life people would be proud of.top irish beauty blogger

Honestly I have no idea why I started writing this. I guess I just wanted to put it out there that everyone struggles. And we all handle it differently. Some of us get stronger in strife, some of us weaker. It doesn’t make us bad people, it just makes us people. Without some of the bad things in life, the good things wouldn’t happen. If we had of stayed in our nine to five job, John wouldn’t be excelling with his own business, I probably would have never taking up blogging and I wouldn’t have some of the brilliant people in my life that I do now. Maybe it’s all for a reason. Maybe it will all make sense one day.lifestyle blog

I am my hardest critic, it stops me from taking chances. It stops me from believing in myself. Which in turn, stops me from advancing. I haven’t always made the best decisions in life and I’ve spent a lot of time thinking what if?

Maybe saying it out loud like this might help me to take a chance now and again. And maybe it might help you too. Sure if we feel rock bottom, what have we got to lose?

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Shoutout to all the awesome people who say nice things to me and about me on Instagram, Facebook anywhere really. As shallow as it sounds, your words have helped me so much. My little corner of the internet is an ok place and I have you who take the time to check in with it to thank for it 🙂

This is a personal note to myself and I guess to you and all the lovely people in my life too.

Thank you for everything you do for me.

Gemma

xxx

 

irish beauty siteI did my beauty favourites for 2017 in video form here not too long ago, if you fancy a beauty hit. There was non beauty related bits and bobs that I wanted to give a shout out to though aswell. So here I am writing a blogpost all about them 🙂

 

I actually scrolled through my Instagram feed for inspiration for this. I adore the beauty world, but I do have other interests too. I’m not always comfortable talking fashion for all to see. I’m not particularly comfortable within myself. But I love fashion too. Now I don’t mean keeping up with all trends or buying all the latest designer releases, (maybe one day). I mean just putting outfits together, making myself feel a bit better when I look in the mirror. My lovely friend Lorraine of the awesome blog (John It’s Only Makeup) gave me a bit of a boost and told me I should start doing ootd’s (Outfit Of The Day’s) on Instagram. I’ve done a few over the past couple of months.

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These boots are definitely on my non beauty favourite list. Now I will say these are not the best quality over the knee boot out there and won’t last the test of time. But, they fit over my larger calves, have a bit of a heel, are comfortable to walk and stand in and they were a bloody bargain!

irish beauty bloggerI actually picked them up my mistake. Sinéad from The Beautiful Truth was chatting about a similar pair she got from New Look, so I went on to have a look and thought these were them. They aren’t, but they were on sale for €29.99 here, originally €59.99. From a quality point of view, they aren’t worth the original price. But on sale, they are!

Another shoe favourite is from a different spectrum. I picked these up simply because they are sparkly.

non beauty favouritesI got a lot questions about these on social media. They’re from Penneys and they were €7 just before Christmas. I’ve literally worn them everyday since I picked them up and they’re lasting well. They have a rubber sole too which is handy if you need to pop out the bins or something like that. Looking at them makes me smile 🙂

Next up is another Penneys buy. I only picked this sweatshirt up for €10 a few weeks ago, so it’s probably still there.

non beauty favouritesI’ve been just using it for loungewear ( I have it on as I type). It’s so comfy, washes really well and sure it makes you a fully fledged unicorn trainer.

I have been a bit obsessed with buying costume jewellery on eBay. Specifically earrings.

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They take an age to come and there is definitely hits and misses. But when something comes that you actually like and it only cost a couple of euro, you feel pretty damn smug. I always use PayPal and order from reputable sellers. I also never spend a alot.

Another jewellery fave has been this Casio watch John kindly bought me for Christmas.

beauty blogger irelandI did choose it myself from Asos. I like a more masculine watch.

top irish beauty bloggerI also thought the rusty rose gold colouring was a little different to what I’ve had before, so I was just drawn to it. A watch to me is more an accessory than a necessity. And I think this fits my style quite nicely.

My last favourite is wine. Now if you know me, you’ll know this is a very new scenario.

top irish beauty blog

For a long time, I was a vodka and diet 7up kinda gal. It’s all I drank. Since John has gotten really into the Irish craft beer scene though, I’ve become a little bit more adventurous. I’ve realised I actually like the taste of gin. It has become my tipple of choice. I’ve also acquired a taste for Prosecco. And now I am dipping my toe into wine. Just a little bit and only white or Rosé. My palette isn’t distinguished enough for red. But I find myself trying to do a little research and think more about it and I’m quite enjoying it.

And that’s it! There’s some of my non beauty related favourites of the minute. Let me know what you think.
Gemma
xxx

This is my interpretation of an Autumn Makeup Look.

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Of course makeup has no rules and you can wear what you want. But, we do (well I think we do), tune in to certain trends for the different seasons. For me, when I think of an Autumn Makeup Look I think of golds and bronze shades on the eyes and dark lips.

In this video I used some old favourites. Yes, I dusted off the original Urban Decay Naked Palette for this look. I forgot just how much I loved this! The shade ‘Half-Baked’ is probably my favourite gold eyeshadow ever. It is just so flattering on the eyes.

autumn makeup look

I also dipped into a couple of newbie products from Sleek Makeup. The Cleopatra’s Kiss Highlighter Palette which I only spoke about here recently. And one of their Matte Me liquid lipstick in ‘Velvet Slipper’. It is out of stock at the moment, eeek, apologies for that! I wouldn’t have used it if I had known!

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I mention all the products I use in the video, which as always you can click on above. Or, you can watch it directly over on my Youtube channel here. If you have any questions about anything, you can of course just ask me though 🙂

I always like to stress to that I am not a makeup artist, just someone who loves makeup…alot 🙂

Autumn Makeup Look

Let me know what you think of my super simple Autumn Makeup Look. And let me know the makeup looks or products that make you think of Autumn. Dark lips are the only thing I like about the weather getting colder, I swear. The sun hasn’t even completely gone yet and I am already mourning it 🙂

As always, thanks for taking the time to watch, read and interact. I really really appreciate it.

Gemma

xxx

If you follow me on social media, you’ll know instead of giving big gifts this year myself and my family went to Spain for the week of Christmas. We had a really great time. The weather was so good to us and we spent most of Christmas day in the ocean, so I ain’t complaining 🙂 I did by myself some goodies  throughout the week though so I thought I would compile them into a holiday haul if you fancy a rummage.

Time ran away with me in the airport and I was gutted I didn’t get to shop in the Loop, I’ll just have to be sure I make up for it next time I fly.

We went to Lanzarote which is a tax free Canary Island. There’s not a whole load to be buying there, it’s a very holiday orientated town, so lots of tourist shops and the likes. Perfume is a good chunk cheaper there though, so I made sure to stock up on a few.

Don’t laugh, but I bought Britney Spears Fantasy.

irish beauty blogBritney Spears FantasyThis is the only celebrity perfume that I’ve ever really bothered with throughout the years. It smells like sweets, I was feeling nostalgic and it was only €15 🙂

My brother and John (the other half) know I love Lady Million from Paco Rabanne, so I got a couple of bottles to keep me going ha!

lady million paco rabanneI bought another nostalgic perfume for myself. I use to wear this so much when I was younger. It’s Gucci Rush.

irishbeautybloggucci rush 2Luckily it was cheap, because I think I’ve grown out of the scent now…typical.

My fanciest pressie to myself was a bottle of Tom Ford Velvet Orchid. Well in Dublin this would be the fanciest, this set me back less than 40 euro over there which I don’t think is bad at all.

irish beauty blogtom ford velvet orchidThis is a cologne. And it would be classed as a unisex fragrance. John has Black Orchid, and I adore it, Velvet Orchid would be a ever so slightly sweeter version in my opinion, but still a very musky night time fragrance.

Of course there’s a big Zara where we were, it’s a Spanish company, so I had to have a look. I ended up only picking up two things. A dark green faux leather over the shoulder handbag, with gold hardware. Very Chloe-esque I thought?

zara green bagAnd a long sleeved wool jumper of all things! I couldn’t leave this behind though 🙂

zara jumper #instamood From one of the little boutique shops on the strip, I bought this really cute delicate rose gold plated bracelet.

christmas holidau haul

If you’ve been to Lanzarote, you will know they have a stand alone Flormar store there, which is pretty cool. The brand has just been reintroduced here in Ireland, so I had to take a look and pick up a few bits. On a side note, they had different more seasonal products within the store, but the price point was the same as Ireland.

flormar irelandI got their Matte Velvet Mattifying Foundation. This is in Vanilla, but it’s a good bit darker than my skin tone (my fault), so I’ll have to keep it for when I have tan on.

irish makeup and beauty blogI got one of their nail polishes, this colour is just unusual and caught my eye. it has a duochrome effect.

irish makeup and beauty bloggerflormar irish beauty blogI get searches everyday here on beautynook for the Flormar Lip Primer, so I had to pick one up and give it a try.

flormar lip primerI bought one of their eye primers too.

makeup and beauty blog irelandflormar eye primerI liked this one because it has a concealing effect on the eyelid, so it will cover imperfections.

beauty blogger irelandThis eyeshadow stick was from their Christmas collection and I just thought the colour was so pretty. The formula is really nice too.

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This twist up lipstick in the colour raspberry and I have 20 lippies in the same colour but I couldn’t resist. Love the packaging too.

top irish beauty blogbeauty blog irelandbeauty blogger irelandThe last thing I bought was a baked eyeshadow which they call a Diamonds Terracotta Eyeshadow.

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Upon swatching it, I see it as more of glitter to apply over other shadows to add a bit of sparkle. I’d like to mix it with a bit of Inglot’s Duraline too and see what happens (I have a review of Duraline here 🙂

makeup haul ireland

I bought a couple of random things on the strip too which we can get here easily, but sure I was on a spending roll so I just kept going 🙂

catrice makeup irelandI had just run out of primer so I thought I would give the Catrice Prime and Fine one a trial.

catrice irish beauty blogI also got a Catrice Beautyifying Lip Smoother. This is really similar to the Clarins Lip Perfector and a quarter of the price. There’s a few shades to choose from too.

Catrice Beautifying Lip Smoother

catrice makeup irelandThe one I picked up is in the shade Coffee To Go.

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I got a couple of Essence Longlasting Lipliners in the same place. The formula of these is actually pretty great!

essence makeup ireland lip linersThe pink shade is called Sweetheart and the peachy one is called Peach Beauty.

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The last thing I got is from a brand I’ve never used before. This is the Palladio Crushed Metallic Eyeshadow.

palladio crushed metal eyeshadow irelandirish makep blogmakeup blog irelandI swatched all the colours of these and I really regret now not picking up more, but I settled on this burnt bronze colour in Eclipse.

palaThere you have it, my holiday haul. All of the goodies I crammed into my suitcase and brought home to Ireland 🙂

Hope you had a brilliant Christmas (and new year). Hope 2016 is the most exciting year yet 🙂

xxx