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The word ‘influencer’, has just become part of our everyday lives now. Wikipedia describe it as: ‘Influencer marketing (also influence marketing), is a form of marketing in which focus is placed on influential people rather than the target market as a whole. It identifies the individuals that have influence over potential customers, and orients marketing activities around these influencers.’

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So in a nutshell, it’s marketing. A form of advertising. It has been coined to describe anyone with an online following, whether it be YouTube, social media, blogging. It all lies under the influencer umbrella. As someone who puts themselves out there somewhat online. (Don’t worry I am very aware of how small of a fish I am before you come at me 🙂 ). I am just not the hugest fan of the word.

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To me, influence can come from anywhere and everywhere. The person in front of you in McDonalds can influence your ordering decision. Your neighbour can influence your hair colour. It’s everywhere. From an online perspective, I prefer the term content creator. Someone who puts thought into creating online content, paid or unpaid, it shouldn’t matter. Once they’re doing a good job, you enjoy it and they do it with integrity.

I think that’s what we’ve lost within this online world. People creating because they enjoy it, not just solely for what they can get out of it. It’s a industry now, a very profitable industry. It a ways for average people to make a lot of money and for celebrities to make even more money. I have no problem with this whatsoever may I add. It was a logical move. It just hurts my heart that the likes of blogging and vlogging, seem to have lost their meaning within it all. Content is just churned out to keep the money rolling in.irish beauty youtuber

Now don’t get me wrong, I know there is still old school bloggers and vloggers out there. Polished and unpolished. I like to think I am one. An unpolished one that is 🙂 I write blogposts, I take my own, not very professional photographs. It’s just me rambling about makeup. Some I buy myself, some I get given for consideration. I try to be diplomatic and honest at all times. Blogging, beauty blogging in particular, became relevant because it was a way to cut through the bullshit advertising that was being shoved down our throats. It was real people giving real opinions on products.

I am all for people getting recognition for creating content. I encourage it. It can be hard work. It can be demanding. If I got a euro every time someone asked me to buy something so I could test it and tell them if it was good. There would be way more euros in my bank account. Readers/followers, can be demanding, can expect a lot for nothing. Of course, I am talking generally here, but people can be arseholes, some don’t even say thank you if you go out of your way to research something and answer questions. irish beauty blog

I think we’ve all lost our way within it all a little. People who create content and then those who choose to consume it. Now I know I’m a 33 year old, small time blogger and an avid content consumer, so I’m not preaching here as such. I can only talk on behalf of myself, here in Ireland. I feel like Ireland is having a hard time coming to terms with this ever growing online industry. What I see here is a lot of negativity (on both sides), anger, jealousy, the list goes on. My two cents? Online media isn’t going anywhere.

We have to learn to embrace it. Consume the parts we enjoy, the people we enjoy. Give kudos to the people doing a damn good job out there! Because there is so many awesome people getting lost within it all. So much content is consumed as a result of hate. People watch certain YouTube videos or scroll Instagram just so they can give out about it. Well, you may be giving out about it but you’re also giving that person reach and a platform. Kind of defeats the purpose, right?

You can only be influenced if you choose to be. I say that knowing my audience overall are adults, that can make up their own minds and make their own decisions.

Like my last rambled post, these are just the thoughts in my head which I’ve spewed out onto this page. Let me know what you think. These topics need to be discussed. We need to find some sort of a happy medium within all this.

Gemma

xxx

 

 

 

 

 

a personal note to myselfA personal note to myself….I am writing this, just home from a lovely holiday. With lovely people, in a lovely place. I don’t talk too candidly about my life, my feelings and emotions for fear of being judged. I am afraid of people’s judgement. I fear people thinking badly of me. But I also fear my own thoughts sometimes.

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I am not where I want to be in life. If you had of asked me ten years ago what I envisioned for the future, it would have been a nice house, kids, and a decent job. Myself and John had just moved into our own place and were thoroughly enjoying ‘playing house’. Not too long after, the recession hit and we were forced to move home. Even writing those words gives me a lump in my throat. But, we tried to be positive and figured we’d be back on our feet before the year was out. Fast forward to ten years later, sitting typing this in my parents back room at 33 years old!beauty blogger ireland

This is not the life I pictured. But, some times you just can’t imagine what life is going to throw at you. Family break ups, deaths and in my case Cancer, which my lovely mammy is currently battling for the second time in her life. This time it’s so much worse. She is literally the strongest person I know! And if I wasn’t still in her back room writing this, I wouldn’t be able to go to hospital appointments with her, be around when she needs me….and even when she doesn’t, just in case 🙂beauty blog ireland

 

I get down a lot, I’m naturally a pretty pessimistic person, I worry. But I choose not to show it much. My family sees it, John bears the brunt of it. For me Beautynook is an escape. Somewhere for me to get lost in the things that sometimes just keep me going. Completely unnecessary things like lipstick and eyeshadow. But some days, these are the things that keep me going. irish beauty blog

I don’t have a bad life in the grand scheme of things. I have somewhere to live, food, clothes and nice things to boot. I also have literally the best partner in the world. (Don’t tell him I said that). I have great friends. I write about something that I love. And in return, I get to do nice things, sometimes get sent lovely things and get to communicate with with some lovely people. It’s just not typically a life people would be proud of.top irish beauty blogger

Honestly I have no idea why I started writing this. I guess I just wanted to put it out there that everyone struggles. And we all handle it differently. Some of us get stronger in strife, some of us weaker. It doesn’t make us bad people, it just makes us people. Without some of the bad things in life, the good things wouldn’t happen. If we had of stayed in our nine to five job, John wouldn’t be excelling with his own business, I probably would have never taking up blogging and I wouldn’t have some of the brilliant people in my life that I do now. Maybe it’s all for a reason. Maybe it will all make sense one day.lifestyle blog

I am my hardest critic, it stops me from taking chances. It stops me from believing in myself. Which in turn, stops me from advancing. I haven’t always made the best decisions in life and I’ve spent a lot of time thinking what if?

Maybe saying it out loud like this might help me to take a chance now and again. And maybe it might help you too. Sure if we feel rock bottom, what have we got to lose?

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Shoutout to all the awesome people who say nice things to me and about me on Instagram, Facebook anywhere really. As shallow as it sounds, your words have helped me so much. My little corner of the internet is an ok place and I have you who take the time to check in with it to thank for it 🙂

This is a personal note to myself and I guess to you and all the lovely people in my life too.

Thank you for everything you do for me.

Gemma

xxx

 

I am a makeup lover, not a makeup artist. But I do enjoy slapping the slap on, so I thought I would start doing little step by step posts. Hopefully they will do down well 🙂

I did a really easy Autumn appropriate eye look using my favourite (I think) from the Naked Palette the Urban Decay Naked 2.

Urban Decay Naked 2First up in this Urban Decay Naked 2 look, I primed using their Primer Potion, I would be nowhere in makeup land without primer! I just used my finger to add a small amount all over the lids.

urban decay primer potionpriming lidsThen I used the Maybelline Color Tattoo in ‘Pomegranate Punk’  as a base colour on my eyelid.

maybelline color tattoomaybelline color tattoo pomegranate punkI just patted this on with my fingers, not taking it above the crease of my eye and used a synthetic blending brush to blend away any harsh edges.

irish beauty blog beautynookshadow blendingTime to crack open the Urban Decay Naked 2 palette 🙂

To ensure any shadows I was going to use blended easily on my lids, I just used the same synthetic brush to add a wash of ‘Foxy’ from the crease up, it’s just a matte skin coloured shadow.

urban decay foxyeyeshadow blendingUsing a Nima ‘Debs’ brush.

Nima Debs BrushI dipped it into the shade ‘YDK’ from the palette.

urban decay YDKI applied this on top of the Maybelline Color Tattoo.

urban decay makeup lookThis shadow has alot of fallout, in fact most Urban Decay shadows do because they are so soft, so I suggest waiting to do your concealer or even your whole face until after the shadows are applied.

makeup tutorialOnce I was happy with the colour on the lids, I cleaned off the Nima brush and dipped in into ‘Tease’

urban decay teaseIt’s a matte purpley taupe shade so works lovely as a crease colour.

And so I added this softly into the crease in window wiper motions and built up the colour in stages. easy peasy right?

easy purple eyeshadow lookFor an added little bit of dimension, I took a smaller brush, this is the Real Techniques ‘Essential Crease Brush’.

real techniquesI went into the shade ‘Busted’ and just added a small amount to the outer V of my eyes.

urban decay busted

makeup blogNot necessary, but adding in a bit of darkness makes it look a little more dramatic I think.

irish lifestyle blogI then took the lightest shimmery colour in the Urban Decay Naked 2 palette ‘Bootcall’ and applied it to my brow bone.

urban decay Bootycalleasy purple eye lookmakeup tutorial irelandProbably not a step everyone likes, you might prefer a matte, but for me I like a bit of shine there sometimes 🙂

Instead of lining my lid with a black or brown, I chose this Barry M pencil in ‘Bold Purple’. It’s a true purple with a bit sparkle running through it.

barrym bold purple eyelinerI applied it from the pencil, it’s nice and soft, and then I got it right into the lash line with a little liner brush.

irishbeautyblogstep by step makeup tutorialI applied some mascara to my upper lashes and then for the lower lash line, I just blew out some ‘Busted’ shadow under there and left it at that.

easy makeup tutorialI lined my waterline with L’Oreal Infallible pencil in ‘Night Day Black’. This is a dark grey colour.

L'Oreal Infallible Eyeliner 'night day black'If I knew I was out for the whole night I probably would have switched up this step and used a gel liner instead.

irish lifestyle blogI added mascara to my bottom lashes then.

Final touch, again unnecessary and not for everyone, I used a pencil brush to apply some of the ‘Bootycall’ shade to my inner tear duct. I love doing this step, I think it just brightens my eyes and because I used purple shades it covers any purple under tones that might be visible on my skin there.

irish beauty blogAnd there you have it, my really simple and of course unprofessional cool toned purple look using the Urban Decay Naked 2 Palette.

 

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