So last night, I was very lucky to attend the launch of Benefit Cosmetics new release into the makeup world…They’re Real…In Full Colour. Benefit are releasing their best selling mascara and the push up liner that coincides with They’re Real in more colours!
There is already the duo you love in black, but in July things are going to get a bit more colourful! Us bloggers were lucky enough to bring the whole collection home with us. Thanks so much Benefit for their generosity. I thought I would photograph straight away them all to give you a sneak peak 🙂
David LaChapelle did the visuals for the campaign. There is no post production on the images which is pretty amazing, in his words, “This isn’t illustration or digital. It’s live,it’s real”.
First up we have the They’re Real Mascaras.
There is three in the collection now. They retail for €26.
The black one where this all originated from of course.
We have a brown one for those who just want subtle definition.
And then a blue one, I think this will be lovely paired over a black mascara.
Then we’re on to the liners…my favourite part 🙂
There is five colours to choose from now again available in July. They are waterproof gel liners and retail for €25
Of course there is the original They’re Real Push Up Liner in black.
Then we have a brown one.
There is a blue one.
A green one.
And finally there is a purple one.
Here are all of the They’re Real Push Up Liners swatched on my hand.
They are all very wearable colours as you can see. I especially love the green and the purple ones. They are all matte and very pigmented. I have never used any of these before so I am excited to try them out. I am in love with the Benefit Roller Lash which I reviewed here not too long ago, so if these are anything like that I will be happy.
Benefit were also kind enough to add in something extra to our goodie bags.
You know if you read Beauty Nook regularly I am an oily skinned so and so this The Porefessional License To Blot excites me greatly. I love the primer already so I am sure I probably will! It is a blotting stick! You can use it under or over your makeup to help blot any excess oil…this could be a dream product for me :).
So there you have it. The new They’re Real…In Full Colour line-up in all its colourful glory. Let me know if anything tickles your fancy.
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