The new Wet n Wild Photofocus Foundation is really hard to get your hands on at the minute.
I even asked the PR did they have any samples when I couldn’t get hold of it in store. I very rarely do that! They didn’t even have any! You will be happy to know, if you are waiting to try it, or you are really enjoying it, the Wet n Wild Photofocus Foundation will be permanent on stands from June. I happened to pop into my local Dunnes randomly when the stand restocked, so I got my mitts on the two shades they had left there.
‘Soft Ivory’ and ‘Nude Ivory’.
After seeing them both in natural light, ‘Soft Ivory’ seemed to be the one for me, so that’s the one I have been using over the past couple of weeks.
According to the brand, the Wet n Wild Photofocus foundation ‘helps eliminate white particle reflection’. To me and you, that means it doesn’t create flashback if you are in front of flash photography while wearing it. Now I always though the white cast you get from flash photography, is usually because of the powder you use on top of a foundation. I don’t think I’ve ever had a problem with it from cream products. But, they’ve done loads of tests to ensure it won’t happen with this if it is something you worry about. And when I did use flash photography with it, I didn’t have any problems with it!
It comes in a glass 30ml bottle. The plastic lid has an attached paddle that you can use to apply to foundation to your face. I quite like this feature! Just make sure you give it a wipe before putting it back into the bottle 🙂 It smells a bit meh, in the bottle, but it doesn’t linger once you buff it in.
The foundation itself is quite runny and when you first apply it, you think it’s going to give a much sheerer finish. But, as you buff it in it starts to firm up and you definitely get a more medium build-able coverage. It is quite a silicone heavy foundation, but it does absorb into the skin, and has a semi matte finish once it does. There’s no slipping and sliding, on me personally.
Obviously, I have oily skin. On my skin, I would compare it to the longevity of L’Oréal True Match foundation (review here), it lasts pretty well. I’ll get maybe four hours out of it, before I have to powder, while wearing it with a primer. I find it does cling slightly to any dryness I might have. I tried applying with a damp sponge and a brush. On me, it doesn’t seem to work with the sponge at all, it’s really hard to blend out. I find it much easier to work with using a brush.
Full face of makeup applied:
This is my skin about six hours after applying, the foundation is still there, but the oils have definitely won the war :).
The Wet n Wild Photofocus Foundation is available in all good stockists now, if you can get your mitts on it. By June, you shouldn’t have to worry about tracking it down though.
Have you tried it?