It’s been a while since I sat down and did one of these videos. I think this was the last one! My eyebrows have come a loooonggggg way since then 🙂 This time I asked on Instagram if any of you had any questions. Thank god you did! So if you want to get to know me a little better, click on the video above.

get to know me

Would ya look at me posing, pretending I’m reading the lovely questions. I definitely am not, I was just trying to get a thumbnail. Also something you might not know about SEO, it loves pictures, so here’s another one 🙂

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I don’t give my whole life away online. I don’t think there’s any real need and also, I’m not a hugely interesting person. But I think it’s important to get to know me a little. Instastories is where you see a lot of it, but it’s nice to shake it up every now and again.

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I was really digging this super easy makeup look too, so I wanted to show that off a bit as well. And for anyone wondering, cause I would be too! My awesome Ms Piggy jumper is from Zara. I got it while we were in Spain, but I know it was here in store too for a minute. Obsessed is not the word, although it isn’t the best quality.

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In this get to know me q&a. I speak about blogging, kids, beauty and a few things in between. So grab a cuppa and a biscuit and have a click. I’d love to know what you think too. Do you really care about the people you follow online? Or do you just want to hear about makeup and that’s it?

Please do let me know. And as always, thanks for stopping by. I really appreciate it.

Gemma

xxx

 

The word ‘influencer’, has just become part of our everyday lives now. Wikipedia describe it as: ‘Influencer marketing (also influence marketing), is a form of marketing in which focus is placed on influential people rather than the target market as a whole. It identifies the individuals that have influence over potential customers, and orients marketing activities around these influencers.’

top irish beauty blog

So in a nutshell, it’s marketing. A form of advertising. It has been coined to describe anyone with an online following, whether it be YouTube, social media, blogging. It all lies under the influencer umbrella. As someone who puts themselves out there somewhat online. (Don’t worry I am very aware of how small of a fish I am before you come at me 🙂 ). I am just not the hugest fan of the word.

Irish beauty blog

To me, influence can come from anywhere and everywhere. The person in front of you in McDonalds can influence your ordering decision. Your neighbour can influence your hair colour. It’s everywhere. From an online perspective, I prefer the term content creator. Someone who puts thought into creating online content, paid or unpaid, it shouldn’t matter. Once they’re doing a good job, you enjoy it and they do it with integrity.

I think that’s what we’ve lost within this online world. People creating because they enjoy it, not just solely for what they can get out of it. It’s a industry now, a very profitable industry. It a ways for average people to make a lot of money and for celebrities to make even more money. I have no problem with this whatsoever may I add. It was a logical move. It just hurts my heart that the likes of blogging and vlogging, seem to have lost their meaning within it all. Content is just churned out to keep the money rolling in.irish beauty youtuber

Now don’t get me wrong, I know there is still old school bloggers and vloggers out there. Polished and unpolished. I like to think I am one. An unpolished one that is 🙂 I write blogposts, I take my own, not very professional photographs. It’s just me rambling about makeup. Some I buy myself, some I get given for consideration. I try to be diplomatic and honest at all times. Blogging, beauty blogging in particular, became relevant because it was a way to cut through the bullshit advertising that was being shoved down our throats. It was real people giving real opinions on products.

I am all for people getting recognition for creating content. I encourage it. It can be hard work. It can be demanding. If I got a euro every time someone asked me to buy something so I could test it and tell them if it was good. There would be way more euros in my bank account. Readers/followers, can be demanding, can expect a lot for nothing. Of course, I am talking generally here, but people can be arseholes, some don’t even say thank you if you go out of your way to research something and answer questions. irish beauty blog

I think we’ve all lost our way within it all a little. People who create content and then those who choose to consume it. Now I know I’m a 33 year old, small time blogger and an avid content consumer, so I’m not preaching here as such. I can only talk on behalf of myself, here in Ireland. I feel like Ireland is having a hard time coming to terms with this ever growing online industry. What I see here is a lot of negativity (on both sides), anger, jealousy, the list goes on. My two cents? Online media isn’t going anywhere.

We have to learn to embrace it. Consume the parts we enjoy, the people we enjoy. Give kudos to the people doing a damn good job out there! Because there is so many awesome people getting lost within it all. So much content is consumed as a result of hate. People watch certain YouTube videos or scroll Instagram just so they can give out about it. Well, you may be giving out about it but you’re also giving that person reach and a platform. Kind of defeats the purpose, right?

You can only be influenced if you choose to be. I say that knowing my audience overall are adults, that can make up their own minds and make their own decisions.

Like my last rambled post, these are just the thoughts in my head which I’ve spewed out onto this page. Let me know what you think. These topics need to be discussed. We need to find some sort of a happy medium within all this.

Gemma

xxx

 

 

 

 

 

a personal note to myselfA personal note to myself….I am writing this, just home from a lovely holiday. With lovely people, in a lovely place. I don’t talk too candidly about my life, my feelings and emotions for fear of being judged. I am afraid of people’s judgement. I fear people thinking badly of me. But I also fear my own thoughts sometimes.

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I am not where I want to be in life. If you had of asked me ten years ago what I envisioned for the future, it would have been a nice house, kids, and a decent job. Myself and John had just moved into our own place and were thoroughly enjoying ‘playing house’. Not too long after, the recession hit and we were forced to move home. Even writing those words gives me a lump in my throat. But, we tried to be positive and figured we’d be back on our feet before the year was out. Fast forward to ten years later, sitting typing this in my parents back room at 33 years old!beauty blogger ireland

This is not the life I pictured. But, some times you just can’t imagine what life is going to throw at you. Family break ups, deaths and in my case Cancer, which my lovely mammy is currently battling for the second time in her life. This time it’s so much worse. She is literally the strongest person I know! And if I wasn’t still in her back room writing this, I wouldn’t be able to go to hospital appointments with her, be around when she needs me….and even when she doesn’t, just in case 🙂beauty blog ireland

 

I get down a lot, I’m naturally a pretty pessimistic person, I worry. But I choose not to show it much. My family sees it, John bears the brunt of it. For me Beautynook is an escape. Somewhere for me to get lost in the things that sometimes just keep me going. Completely unnecessary things like lipstick and eyeshadow. But some days, these are the things that keep me going. irish beauty blog

I don’t have a bad life in the grand scheme of things. I have somewhere to live, food, clothes and nice things to boot. I also have literally the best partner in the world. (Don’t tell him I said that). I have great friends. I write about something that I love. And in return, I get to do nice things, sometimes get sent lovely things and get to communicate with with some lovely people. It’s just not typically a life people would be proud of.top irish beauty blogger

Honestly I have no idea why I started writing this. I guess I just wanted to put it out there that everyone struggles. And we all handle it differently. Some of us get stronger in strife, some of us weaker. It doesn’t make us bad people, it just makes us people. Without some of the bad things in life, the good things wouldn’t happen. If we had of stayed in our nine to five job, John wouldn’t be excelling with his own business, I probably would have never taking up blogging and I wouldn’t have some of the brilliant people in my life that I do now. Maybe it’s all for a reason. Maybe it will all make sense one day.lifestyle blog

I am my hardest critic, it stops me from taking chances. It stops me from believing in myself. Which in turn, stops me from advancing. I haven’t always made the best decisions in life and I’ve spent a lot of time thinking what if?

Maybe saying it out loud like this might help me to take a chance now and again. And maybe it might help you too. Sure if we feel rock bottom, what have we got to lose?

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Shoutout to all the awesome people who say nice things to me and about me on Instagram, Facebook anywhere really. As shallow as it sounds, your words have helped me so much. My little corner of the internet is an ok place and I have you who take the time to check in with it to thank for it 🙂

This is a personal note to myself and I guess to you and all the lovely people in my life too.

Thank you for everything you do for me.

Gemma

xxx

 

I’m a teeny bit late with my June Favourites, apologies. I reckon this heat is making us all a bit loopy and unproductive though, right? 🙂

June was my birthday month, and although life is a bit of a rollercoaster at the minute being by mam’s side while she’s so ill. (Fuck Cancer!), every awesome person around me made my birthday bloody awesome. I got treated to afternoon tea by my bestie, had a BBQ in my honour in the gorgeous sun and was just generally a spoiled brat.June Favourites Beauty

There wasn’t many stand out June Favourites for this year. But I managed to sit down and think of a few. One skincare, of course makeup and even an oul fashion fave that I got for my birthday.

June Favourites 2018

Yep, I am talking about the giant sunglasses upon my face :). They’re from Quay and I got them on ASOS.top irish beauty blogger

I am on my second tube of the Pixi Rose Cream Cleanser, so I definitely thought that was worth chatting about a little bit.beauty blog irelandbeauty blogger ireland

I have a post with chats and swatches about the Too Faced Chocolate Gold Palette here if you want to see the colours in action.top irish beauty blog

The Clarins Summer Bronzer is something I’ve already harped on about before here too. I haven’t used another bronzer since getting it though, so it really had to be in my June Favourites.top irish beauty site

Then finally my go to lip combo for the past two weeks which I demonstrated on Instagram here.

This is the Flormar Waterproof lipliner in 201.  With Laura Geller’s Color Lustre Lipgloss Gilded Honey over top.t

And that is my June Favourites tied up in a blogpost and video bow 🙂irish beauty blogger

irish beauty blog

Hope you have the greatest July. Try to be present and take in the awesome weather we are having. Safely of course, we don’t know how long it’s going to last.

Thanks as always.

Gemma

xxx

********PR SAMPLES INCLUDED**********

Top blogger ireland

Edinburgh definitely wasn’t supposed to be a shopping holiday. We were only there for two days. Myself, John and my Mam went. We explored the city (which is awesome by the way). We did some of the tourist attractions. Camera Obscura is definitely something to do if you go, and ate and drank ourselves silly. On the last day our flight was in the evening so we pottered into the city and the shopping just happened. My mother is a professional shopping in fairness so she took us all along for the ride 🙂 I ended up getting some fashion bits, beauty and homeware bits too. Compiling it all together I realised I had enough to compile a haul 🙂Edinburgh Castle

Also myself and John casually got married in Camera Obscura.

Edinburgh weekend

My brother paid for the very intimate ceremony. £2 to be exact. Don’t worry it wasn’t official, if we ever do get married I probably would’t wear a veil…or a denim jacket 🙂

Edinburgh city is really great place to shop as well as sightsee. It’s not too big so you can get around pretty easy by foot and there’s lots of great stores to peruse.

I was particularly excited to see Anthropologie. I’ve never been inside one of their stores, although I have lusted after their products online. I have seen UK YouTubers I follow with their amazing Slivered Geode Coasters. I knew I wanted at one strictly for Instagram purposes 🙂 They are 14 quid a pop! I ended up with two. My brother bought me one (wedding present ha), and then John kindly bought me one too.

anthropologie haulirish beauty blogirish beauty blogger

I also got the prettiest monogrammed mug which was on special for £8.beauty blog ireland

You can shop the Gilded Shapes mugs here.anthropologie coasters

Primark aka Penneys got hit a little as well. They seem to do a thing where you can buy some stuff in certain stores but not in others so it’s always good to have a little looksy.

Apologies, I have no idea if any of these are available in Ireland.

I picked up two pairs of trousers.primark haulpenneys haul

I have a really similar black pair from New Look and get a lot of wear out of them so I thought I would pick up a couple more.

This super cute t shirt was £8.beauty blogger ireland

Definitely more for Spring, but you have to act fast in Penneys so this went into the basket too 🙂

I chose two of the cream eyeshadows from their newly released In The Nude Collection.penneys makeup

I actually went to the launch of this collection here in Dublin a couple of weeks ago and these were one of the products I was impressed with. They were only £2!primark makeuppenneys nude collectionbeauty blotop beauty blog

The last thing fashion related thing I bought is probably my favourite.top irish beauty blogger

Yes, they are Disney themed!!! I just fell in love with them, they’re so cute right? They have Mickey and Minnie AND lipstick kisses on them! And they were only £10. I am a child at heart for sure.top beauty blog ireland

A quick look around Superdrug just to see if they had anything different than in Dublin made me leave with two things.

Although I’ve tried a fair few items from Makeup Revolution, I’ve never tried anything from their I Heart Makeup Range. Now I’m fully aware that these are a complete rip off of Too Faced, but sure look they were cheap 🙂

The Chocolate and Peaches Palette went into my basket. It was £7.99.superdrug makeup hauli heart makeup peach palettetop beauty blogger

Keeping on the peach them then, I got the Peachy Pink Kiss Blush. This was £4.99.superdrug hauli heart makeup

I will keep you posted about how I get on with them.

I decided on this trip that I was going to keep a look out for a baker boy cap. How fashion forward of me. Initially I had bought this one before Christmas from ASOS. I bloody love it but unfortunately my giant head is too big for it as it’s made from quite a ridged material.

This striped one was spotted in Zara.zara haul

I put it on and although I liked it it’s not as universal as just a plain black one. I was about to put it back the mammy whipped it off my head and bought it. It stayed on my head for the whole day after that and I love it. Although the boys kept calling me a train conductor 🙂

I was still on a quest for a plain black one, and ended up spotting this corduroy one in Topshop.topshop haul

Because of my big mallet, I didn’t want one that was too puffy and if it had hardware I wanted it to be gold, this fit the bill perfectly.

The Mammy then spotted the same cap in pink and insisted on buying that one for me too. It’s not on the website so I can’t link it sorry.top irish beauty blog

Yes, she is a shopaholic. So now I am the proud owner of THREE baker boy hats! There’s a grey one too that she wanted to get as well, I had to reel her in at that point 🙂

The last thing I got was this little gold star and moon pendant from Topshop also.dublin beauty blog

It was on sale for £3 and I absolutely love it.

And that’s it for my Edinburgh fashion, beauty and makeup haul. We had the best time there. Myself and John are already planning to go back. Have you been? Click here to check out our Brussels vlog.

xxx

 

 

top irish beauty bloggerIt’s been a while since I uploaded a vlog! We live at home at the minute ie: with the parentals, so it’s not really something I’m too comfortable with doing here. We’ve been trying to do it when we’ve something on or we’re away though.

John secretly likes it and it gives me practice with the camera and talking to the camera in front of him and strangers! I’m still not too great with it, but baby steps and all that 🙂

brussels vlogSo if you didn’t know we went to Brussels for John’s birthday for a couple of days. He is majorly into his craft beer, so where else would you be heading with a hobby like that, right?

irish beauty blogI am also majorly into chips, waffles and chocolate, who isn’t? 🙂 It’s definitely the place to explore that too.

irish beauty blogger

We were broke after Christmas, so this was predominately a more budget friendly trip. The flights were super cheap in the Ryanair sales and we booked a really affordable AirBnB. I do a little tour of it in the vlog here if you want to see it up close. It was a gem of a find!beauty blog ireland

If you want to see Brussels and we went to Bruges for the day too from a touristy perspective, this vlog is for you.
brussels vlogWe just wandered around, taking in the beautiful buildings. And also eating and drinking what the cities had to offer.

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We weren’t sure what to expect, but we had the best time. The people were lovely and considering they already speak two languages within the one country, their English is bloody brilliant. Also, their infrastructure makes it really easy to get around too. We went for two days, we could have easily had one more to take in even more sights and maybe go to a museum or two as well.

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The shopping is pretty great in Brussels and Bruges, if that would tickle your fancy more. I managed a quick trip to Kiko, which I was pretty delighted about. I did a haul here if you fancy checking it out.

All in all we had the best time. I didn’t vlog everything just because I’m damn awkward, but hopefully you get a taste of what the cities have to offer.
Let me know what you think.
xxx